Running ads without a marketing team
- Paid campaigns on Meta and Google, nobody whose job is to read the numbers
- Attribia does the checking and analysing you never hired for
- You keep the decisions. Attribia tells you what it would do, and why
Closed pilot · Meta Ads + Google AdsVerified. Tracked.
Verified. Tracked.
Advised.
Attribia connects to your Meta and Google Ads accounts, checks that every campaign is set up and measured correctly, follows cost and progress, and tells you where the next budget should go. The work of a marketing team, done by AI.
A hands-on pilot Wojtek runs personally with a small number of clients. Not a self-serve signup.
What Attribia is
Attribia is a marketing team driven by AI. It connects to your ad accounts, verifies every campaign, tracks progress and cost, and advises which channel, which campaign and which audience to back next.
That work belongs to people today: someone integrating tools, someone checking dashboards, someone reading the numbers and deciding. Most teams have nobody for it, so the ad platforms end up grading their own homework.
Underneath sits Attribia's own attribution: tracked links, one events API, your conversions stitched back to the click that earned them. Advice grounded in what actually converted, not in what Meta or Google claim.
Inside the product
What Attribia looks at, and what you get to see.
Every surface here is the real product on labelled sample data. The check that runs before your ads do, the links and events that make results traceable, and the dashboard the numbers land in.
What the page loads
- Meta Pixeldetected
- Google Tag Managerdetected
- Google Analytics 4detected
- Google Ads tagnot found
Consent audit
- Banner Found. Cookiebot, operable.
- Before consent 1 analytics cookie set before any choice.
- After decline A marketing cookie still appears. Decline is not respected.
Plain-English findings, from a real browser in your market's geo, before a single ad runs.
Channel
Meta AdsGoogle Ads
Destination
https://yourshop.example/spring-saleYour tracked link (paste it as the ad's website URL)
https://atb.yourshop.example/r/spring-sale?utm_source=meta&utm_medium=paid-social&utm_campaign={{campaign.name}}filled in by Meta per ad&utm_content={{ad.name}}filled in by Meta per ad&fbclid=…captured on the clickOn the click: UTMs and the click ID are stored, a first-party visitor ID is set, and the visitor is redirected to your page with the same parameters intact.
POST /api/events/conversions
X-Attribia-Api-Key: aik_••••••••••••
Content-Type: application/json
{
"eventId": "order-10492",
"visitorId": "0191c7a4-2b1e-7c3a-9f2e-6d0b1a2c3d4e",
"value": 84,
"currency": "GBP",
"conversionType": "purchase",
"occurredAt": "2026-09-02T09:41:00Z"
}
201 Created idempotent on eventId: send it twice, stored onceSpend£4,120
Clicks9,864
Conversions212
CPA£19.43
ROAS3.9×
| Channel | Spend | Clicks | Conv. | CPA | ROAS |
|---|---|---|---|---|---|
| Meta Ads | £2,480 | 6,210 | 131 | £18.93 | 4.1× |
| Google Ads | £1,640 | 3,654 | 81 | £20.25 | 3.6× |
Verification starts before a single ad runs: what your pages actually load, and whether your cookie banner does what it says, from your market.
How it works
Five steps. One loop, run for you.
A guided engagement, not a self-serve wizard. Wojtek walks through each step with you directly, and the parts that are not automated yet are marked honestly.
- Step one
Connect your accounts
Share your Meta ad account and grant Google read access. Attribia pulls campaigns, ad sets and ads with their settings, targeting, creatives and daily results: everything the platforms expose.
- Step twopartly automated
Verify every campaign
Before and after launch: tracking present on the landing pages, links carrying the right UTMs and click IDs, events arriving, consent respected, budget and targeting matching the goal. Findings in plain English. The website check and consent audit run today; the campaign-level checks are hand-run in the pilot.
- Step three
Measure what converts
Tracked links capture every click. Your leads and conversions flow through one API, whatever the source. Attribia stitches each conversion back to the click that earned it.
- Step fourin progress
Track cost and progress
Spend against budget, CPA and ROAS against your goal, pacing, delivery anomalies, tracking that quietly broke. Raised when it matters, not when someone opens a dashboard. Automated monitoring is being built; in the pilot Wojtek watches it with you.
- Step fivein progress
Get advised
Which channel to back, which campaign type to run, which audience to target, what to stop. Every recommendation cites your own data and says how sure it is. You decide; Attribia does not touch your campaigns.
Who it's for
Two kinds of client, one way of working together.
Set up by hand, priced as a pilot
- A one-time setup fee: accounts connected, tracking verified and fixed
- A smaller recurring fee: monitoring and advice
- No published price list: every engagement starts as a pilot
- Wojtek does the technical setup himself
Running client ad accounts
- Several client accounts on Meta and Google
- The analyst across all of them: broken tracking on account eleven, noticed before the client does
- One relationship, many end clients
Honestly
Questions that come up most.
What's automatic today, what Wojtek does by hand, what Attribia looks at, and what you'd be signing up for.
Is this self-serve?
No. Wojtek personally reviews and onboards every client and does the technical setup himself. That's a feature of working directly with the person who built it, not a waitlist.
What's automatic today, and what isn't?
Tracked links, click capture, the events API, the dashboard, the website check and the consent audit run on their own. Campaign verification, cost tracking and advice are done by Wojtek by hand in the pilot, with Attribia's data behind them, while the automated versions are built. Direct sync with Meta and Google is being connected. You'll be told plainly which is which.
Does Attribia change my campaigns?
No. Attribia advises; you, or your agency, decide and act. Whether it should also apply changes you approve is a question the pilot will answer with real clients.
What does Attribia look at?
Everything your ad accounts expose and everything Attribia collects itself: campaign, ad set and ad settings, targeting, creatives, daily results and breakdowns, your account's conversion setup, plus every click, lead and conversion that flows through Attribia and what your pages load. Advice is grounded in that, and cites it.
What do you need from me to start?
Which platforms you run paid campaigns on, roughly how much you spend on ads a month, and what success would look like for you.
What about consent and GDPR?
Click IDs and match keys are personal data. Consent state travels with every event, anything sent back to an ad platform is hashed to that platform's spec, and the platform runs in the EU.Read the privacy policy
How long does setup take?
Usually about a week of hands-on setup: accounts connected, tracked links in place, your conversion source wired to the events API, the first verification done. Then the dashboard is yours and the monitoring starts.
Will results be fed back to Meta and Google?
That's on the roadmap: conversions pushed back so the platforms optimise on real outcomes. Not part of the day-one setup, and it will be said plainly when it is.
How fast will I hear back?
Wojtek runs Attribia alongside a day job, so replies may take a few days.
About
Built and run by one person.
Wojciech Olech. Senior backend developer, mostly Java, Kotlin and Spring, building and running Attribia myself: product, architecture and code.
What pulled me into attribution is hands-on experience with the actual plumbing: ad platform APIs, click IDs, UTM discipline, server-side tagging, pushing conversions back to Meta and Google. Attribia exists because that plumbing, and the reading of the numbers that follows, is the same hard problem for almost every advertiser, and almost everyone does it badly, late, or not at all.
Because it's just me, every client works directly with the person who built the attribution logic, not a support queue.
Ready to talk?
Tell me about your accounts.
Which platforms you run, roughly what you spend a month, and what success would look like. You'll get an honest read before anything is set up.